5 DIY Onsite SEO Techniques
SEO may seem like a difficult and overwhelming task for any website owner but there are simple yet effective onsite techniques that you can easily do yourself. Such techniques can directly influence and even improve your website’s overall search engine rankings. Here are five easy do-it-yourself ecommerce SEO tips to improve your site that anyone can do without any prior SEO software, knowledge, or experience:
- Add Unique and Relevant Content – Search engines (particularly Google) use site content to gauge what a particular website is about and thus give high marks (read: higher rankings) to websites that have offer an array of unique, relevant content. Include targeted keywords in your site content (but avoid stuffing it with keywords) and make sure each product has a unique, detailed product description – don’t use the generic description provided by the manufacturer!
- Create Precise Title Tags – Title tags (located at the very top right of a web browser) tell both Internet users and search engines what that particular site page is all about. Therefore, having accurate, precise title tags that include highly relevant keywords can contribute to the site’s search engine rankings.
- Enhance URL Structures – Another easy way to implement effective ecommerce SEO is through URL structures. Creating descriptive and relevant URLs using keywords can lead to better search engine rankings since they also indicate what a website page is all about. For example, a URL that reads www.yoursite.com/product.aspx?pid=83756 is generic and doesn’t offer any relevant information about the page or product. Instead, the URL should read something like www.yoursite.com/brown-leather-purses/.
- Create a Sitemap – Search engines have billions of pages to index and they may miss some of your pages if they cannot easily find them. A sitemap allows each page of your website to be indexed, giving you more opportunities for your pages to rank on targeted keywords.
Start a Blog – A blog hosted directly on your website is a great and highly effective way to keep your site updated with new, fresh content. It also gives you a place to introduce additional keywords and discuss the latest news with your company, all the while improving your site’s ecommerce SEO efforts.?
